English
HebrewSocial Buzz Kill
Leo Laporte is annoyed by some Buzz glitz, and has gone back to good old blogging. The made me think of the difference between social networks and content creation. In a nutshell, social network and content management can be viewed as separate tools. Most of the tweets, buzzes or LinkedIn updates of any long term value I see are actually links to posts. This means that social networks are transport tools for the actual goods, not unlike public transport. You can use it to move around, but you do not want to limit yourself to one type of transport 1 or one carrier2.
John C. Dvorak, noted that cloud based service (of which all social network services are) are fickle. Other note that it is simply misused3. The case put forward by Efrat is that recruiters don't leverage social network with other HR tools, but simply use it to flush out information, and do not continue the discourse, either on or off the social network of choice.
This is where Facebook has it's greatest success and also it's greatest failing. It does not differentiate between content, distribution and linking. All is done in the same interface. This is very convenient. You can live all your social network life in Facebook, but should you trust it to keep your data, or should this (or any other single network) be you single point of content management and delivery?
The internet was originally build to be a robust network by allowing data packets to route via multiple pathway, making it more resilient by eliminating single points of failure in the network. The HTTP protocol, and especialy the linking mechanism, allowed us to travel from different pages or sites to other with a single click. RSS feeds allowed us to aggregate sources of information and distribute them. Current models of social networks might help us to reach others in an easy fasion, but so far seem to take away the basic advantages of design of the internet.
- 1. ship, train, plane or taxi
- 2. Although they would love to keep you, which is why we have frequent fliers and transit cards.
- 3. Thanks to Efrat Aggasi
תגובות
Brand Loyalty is One of a
Brand Loyalty is One of a Company's Most Important Assets
Brand Loyalty is when a customer becomes a loyal purchaser of a company's product or service. The customer recognizes that the brand provides the best quality product or service at the best price. In order to be successful, every business must create a marketing strategy that results in brand loyalty.
To create brand loyalty, a marketer must create messages that tells consumers that their products or services are of value and is something they will need at that moment and in the future. They basically want to influence the consumer's buying habits. They do this by creating ideas, unique concepts, and messages, to make the product positive and memorable. They use creative marketing techniques to do this. When the consumer receives the messages, and is influenced to try the product, and then comes to the conclusion that this is a quality product that they can afford to continue buying, brand loyalty is achieved. Customer satisfaction is a key component.
There are a number of techniques used in achieving brand loyalty. Creating a promotional marketing plan and strategy is one example. Marketers can give away free samples at various functions such as a supermarket or a large event where there are a lot of people such as a sporting event. Another promotional program that can be implemented is using loyalty reward programs such as loyalty card. For instance, it could be a card to acquire so many points to earn a free reward, or buy so many items such as buy 10 items and get one item free.
Creating a brand line of promotional items is another way of creating brand loyalty. This can include putting the company's logo on T-shits, hats, and other memorabilia. click here Using a mascot for the company's brand is another way to gain brand recognition. Using a website to offer customers the ability to interact with the business is a way for the company to establish a personal relationship with their loyal customers. They can use a website for special promotions, keeping customers up dated on current events related to the product, sending out newsletters, and offering members special discounts on items. Using modern technology such as Facebook and Twitter also allows the company to spread their message, vision, and information about their product.
Displaying the brand logo anywhere and everywhere possible is essential to creating brand loyalty. Such places can include sporting events, charity events, on billboards, on digital signage, public transportation such as a bus, and more. It is important that the company not only establish a memorable logo with their product, but also a memorable message that can include using a special 'catch phrase' that will be remembered.
Creating brand loyalty often makes the difference between having a successful product or service and having a product that falls short of consumer demand. Because the retail industry is highly competitive with so many businesses looking to acquire customers, it is important that a business comes up with a marketing strategy that creates brand loyalty. A positive and memorable brand image surrounding a company's brand gives the business a competitive edge. Brand Loyalty is one of a company's most important assets.
פרסום תגובה חדשה