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Social Buzz Kill

Leo Laporte is annoyed by some Buzz glitz, and has gone back to good old blogging. The made me think of the difference between social networks and content creation. In a nutshell, social network and content management can be viewed as separate tools. Most of the tweets, buzzes or LinkedIn updates of any long term value I see are actually links to posts. This means that social networks are transport tools for the actual goods, not unlike public transport. You can use it to move around, but you do not want to limit yourself to one type of transport 1 or one carrier2.

John C. Dvorak, noted that cloud based service (of which all social network services are) are fickle. Other note that it is simply misused3. The case put forward by Efrat is that recruiters don't leverage social network with other HR tools, but simply use it to flush out information, and do not continue the discourse, either on or off the social network of choice.

  1. 1. ship, train, plane or taxi
  2. 2. Although they would love to keep you, which is why we have frequent fliers and transit cards.
  3. 3. Thanks to Efrat Aggasi

From clients to users to commodities

Imagine, if you will, Sir Richard Branson coming out with the following statement: "Planes crash, it's the gravity, live with it". I wonder how the stock of Virgin Atlantic would look like the day after. You see, planes do crash, but they are not suppose to. This is why an investigation takes place when one does crash.

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